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Lowering the US Credit Rating?

07/19/2011

As we write this today our countries economic credit rating might be in the midst of change. By now most of you have heard and seen the news about the possible stalled US Debit credit ceiling negotiations. We of course do not know the outcome of these negotiations at this time, but here is a small tidbit of information reported that we found interesting.

The US has raised the debt ceiling over 90 times in the past.
The US credit rating had been rated AAA by Moody's since 1917.
Japan's credit rating was lowered to AA- by S&P
But Japan, who by the way has bought tons of the US debt, has a lower credit rating than the US - does that make sense?

The possibly of the US getting a down grade could in the end,  turn out to be an eye opening experience. After all, look at it this way, America has been in the habit of writing checks based on her reputation rather than fiscal reality for many years.  Maybe this will turn out to be a "wake up" call.

*This of course is just our opinion, and our viewpoint and we can only wait and see, like everyone else, which way this goes.

Marketing to Generational Differences

07/18/2011

Marketing to multiple generations has never been so important.  Today we find ourselves in the midst of an aging population and the gift of longevity.  What does this mean for your marketing and client relationship management skills?  Everything.

We now have four major groupings of the population and it is essential that we understand each of the characteristics of these groupings in order to meet their unique needs and expectations, as well as adjust our conversation styles and marketing efforts.  Below is a chart that we hope will help you to understand this dynamic in a more comprehensive way:



Generation
Traditionalists Born prior to 1946
Baby-Boomers Born 1946-1964
Generation X Born 1965-1981
Millennials Born 1982-2000


Population Size
12 %
24 -25%
33%
31%


Total in Workforce
74 million
78- 80 million
46 million
75 million


Traits
Respect Authority, Sacrifice, Duty before Fun, Consistency, Loyalty, Desire to leave a Legacy, Fiscally Conservative, Faith in Institutions, Satisfaction in doing a Good Job
Can be termed Workaholics, Competitive, Questions Authority, Personal Fulfillment and Gratification, optimistic, My Way, Want to put their own stamp on Institutions, Prefer Money and Titles to feedback
Self-Reliant, Skeptical, Independent, Highly Adaptive and Flexible, Forget the Rules, Desire structure and prefer some direction, Leadership by Competence
Entrepreneurial, Focusing on what’s next, Multitask, Goal-oriented, Tolerant, Confident, Globally Concerned, Cyber-literate, Media savvy, Environmentally Concerned, Balanced, Rewards should be whenever I want,


Influences
The Great Depression, The New Deal, World War ll, GI Bill, Cold War, Pearl Harbor
Booming Birthrate, Suburbia, Vietnam, Watergate, Antiwar, Women’s and Civil Rights, Sex, Drugs and Rock ‘n’ Roll, Prosperity and Recession
Sesame Street, MTV, Personal Computers, AIDS, Crack, Cocaine, Missing Children, TV, Concerts, Punk
Terrorism, Fall of Berlin Wall, Expansion of Technology, economic Extremes, Violence, Gangs, Children of the 60’s Generation.


New Research from EBRI

07/15/2011

Between 4–14% More U.S. Households “At Risk” of Running

Short of Money in Retirement Due to 2008–2009 Recession

WASHINGTON—Depending largely on age and income, between 4 percent and 14 percent of Americans who otherwise would have had adequate income to cover basic expenses in retirement became “at risk” of running short because of the housing and financial crisis of 2008–2009, according to a new report by the nonpartisan Employee Benefit Research Institute (EBRI).

The EBRI analysis, based on its retirement income adequacy models, notes that the likelihood of becoming “at risk” because of the economic crisis depends to a large extent on the size of the retirement account balances the household had in 401(k)-type plans and/or individual retirement accounts, as well as their relative exposure to fluctuations in the housing market. The resulting percentages of households that would not have been “at risk” without the 2008/2009 crisis that ended up “at risk” vary from a low of 3.8percent to a high of 14.3 percent, EBRI found.

How much additional money would these households need to save to make up for their losses from the crisis? Looking at all Early Boomer households, EBRI finds they would generally need to save between1 percent and 4 percent of compensation more each year between now and retirement age. However, the answer to that question varies greatly and depends on several key factors, such as the size of account balances and exposure to the equity market; proximity of the household to retirement age (the closer to retirement age, the fewer years of additional savings are possible); the relative level of pre retirement income; and the desired probability of adequate retirement income.

“The impact of the 2008/2009 financial crisis affected people in many different ways, and this study help to show which groups were affected and how much more they’ll need to save in order to recover,” said Jack VanDerhei, EBRI’s director of research and author of the report.

The analysis is based on data from EBRI’s 2010 Retirement Security Projection Model® (RSPM) and EBRI’s 2010 Retirement Readiness Rating™ (RRR), which provide a benchmark for Americans’ prospects of having sufficient resources to cover basic expenses and uninsured health expenses in retirement. The full report appears in the February 2011 EBRI Issue Brief, “A Post-Crisis Assessment of Retirement Income Adequacy for Baby Boomers and Generation Xers,” online at www.ebri.org. The report is also being published simultaneously by the Post Partisan Foundation’s Campaign for Economic Security.1100 13th St. NW  Suite 878  Washington, DC 20005   (202) 659-0670  www.ebri.org

**This report obtained from http://www.ebri.org/publications/ on 1/24/11.  from EBRI

What’s coming for the Unemployed and the Economy?

07/11/2011

There are a vast amount of people currently receiving unemployment benefits, and it's been a good thing because many of these people have been unable to find employment. It is estimated that close to $2 out of every $10 dollars that went into Americans’ wallets last year were from payments such as jobless benefits, food stamps, Social Security and disability - according to an analysis by Moody’s Analytics.

However, it is possible that by the end of this year, many of these payments could  disappear with the expiration of the extended benefits which are intended to help people cope with the long term lingering effects of this recession. Extended Unemployment Benefits were approved by Congress last December, but the final extension of jobless benefits —for a maximum of 99 weeks for each unemployed person — is scheduled to conclude at the end of this year

Moody’s Analytics estimates that about $37 billion could be drained from the nation this year. This situation is further complicated by the lackluster performance of job growth. It is currently estimated that there are 4.6 unemployed workers for every job opening, according to the Labor Department, and this Friday’s unemployment report showed that employers only were able to add an anemic 18,000 jobs in June.

Unemployment has kept income going to those families that otherwise would have no income. Throughout this recession and its aftermath, government benefits have been helping to keep some money going into people’s wallets and, this in turn, results in spending and money circulating among businesses. It is estimated that the total government payments have risen to $2.3 trillion in 2010, from $1.7 trillion in 2007, an increase of about 35 percent.

It is also estimated that about 20 percent of peoples personal income is now supplied by the government and unemployment benefits are more than 3 times there "normal" amount since the pre-recession time period.

BCA’s Business Development Advisor Lisa Martinez

07/07/2011

Hello my name is Lisa Martinez and I am a Business Development Advisor with Brokers' Choice of America.  It is my mission to help each agent I work with to become more effective and efficient in the field.  I accomplish this by focusing on providing you with excellent annuity and life insurance marketing services, case design assistance, product suggestions and strategic planning concepts.

As a B.D.A. with Brokers Choice of America, my job is to help search the nation
for people of good character that are loyal, hardworking and who have a burning desire to succeed.  To help you, the independent insurance agent, to build your business by saving you time and thus giving you more time to meet with clients, make sales and presentations.  My goal is to build a personal relationship with you and provide you with quick answers to questions and concerns related to insurance products, concepts and companies.

I also can help to provide assistance in learning a chosen annuity and life insurance product inside and out, and am available to make sure you have the correct forms and procedures to write your cases correctly the first time.  I will keep you informed about new insurance products as they are released; keep you informed of changes to rates, spreads, caps and commissions as soon as changes happen; provide you with industry news and 3rd party articles monthly and can also help you to track your cases in order to get them issued quicker.  The list of the valuable services available here at Brokers’ Choice of America is endless.

I welcome the privilege of working with you and personally I continue to study new material, work hard and try to always have something of value to contribute.  Thank you for your trust and business.

BCA’s Business Development Advisor Joseph Clark

07/07/2011

Joseph Clark, Business Development Advisor with Brokers’ Choice of America, has been providing assistance to Independent Advisors throughout the country for thirteen years.  He is an experienced Teacher, Trainer, Consultant and Financial Consultant. He has extensive knowledge in the areas of preservation and distribution of wealth, retirement
planning strategies, reduction in financial risk, lowering taxes and protecting
assets from catastrophic illness.

Joseph prides himself on his ability to provide the Independent Consultants he works with proper and prudent planning advice. His career in the Financial Services industry began as a Marketing Consultant with BCA.  He continues to improve and pursue his level of expertise through ongoing personal education and has recently completed the Certified Financial Educator, CFEd® certification with the Heartland Institute. He also has been awarded with the professional designation of Registered Financial Consultant (RFC®) on December 1, 2010, by the International Association of Registered Financial Consultants,
a non-profit educational and professional organization established in 1984.

Joseph Clark has helped many Financial Consultants in the industry to become top producers with his knowledge in Life and Annuities. He teaches Medicaid planning, Income planning and Advanced Case Design with Life and Annuity products at the
educational classes held regularly at BCA. This experience has allowed him to
become a successful Producer while assisting Advisors in enhancing their own
production.

Joseph and his wife reside in Littleton, Colorado. They are the proud parents of three children: Haily, Kaira and Ivaiah.

You Are Not Alone – Many Baby Boomers Feeling “Overwhelmed”

07/07/2011

Minneapolis, February 16, 2011 – A huge number of America's 76 million baby boomers fall into the "Overwhelmed" category when it comes to retirement – they're worried that they won't be able to afford the lifestyle they want and they're not sure how to improve their prospects. That's just one of the conclusions drawn from the Reclaiming the Future Study* conducted by Allianz Life Insurance Company of North America (Allianz Life®).

Based on its survey of more than 3,200 Americans, Allianz Life has identified five distinct boomer financial personalities, each with different needs as they approach retirement. Nearly one-third of respondents fell into the "Overwhelmed" category, reporting that they are unprepared for retirement and lack confidence in planning for retirement. The other personality types derived from the study are Iconic, Resilient, Distracted and Savvy.

"These personalities can be extremely useful for boomers, helping them to identify with peers and letting them know they are not alone," said Katie Libbe, vice president of Consumer Marketing and Solutions for Allianz Life. "Realizing that there are others who share the same concerns is an important step for boomers in their retirement planning process – whether that leads them to reevaluate their current strategy or connect with a financial professional for the first time."

Allianz Life's Reclaiming the Future study polled 3,247 Americans, ages 44-75, with a minimum household income of $30,000. Via a statistical technique called cluster analysis, consumer segments were identified based on attitudinal, behavioral, psychographic and demographic characteristics. Five distinct financial personalities emerged as the respondents' demographic data were analyzed and correlated with their responses about economic resilience, concerns, attitudes and financial needs.

A Closer Look at the Five Personalities



Overwhelmed – 32 percent of respondents

The largest segment of respondents, "Overwhelmeds" feel unprepared for retirement and lack confidence in their ability to put together a strategy for their financial needs in retirement. They have the highest level of credit card debt and low asset levels. They are depending heavily on Social Security for their retirement.

Resilient – 27 percent of respondents

Pragmatic and grounded, this group was hit hard psychologically during the recession. "Resilients" have finally woken up and now recognize the need for better planning – while also restoring their battered portfolios. They are most concerned with outliving their income and realize they may have to work longer than expected to achieve retirement goals.

Iconic – 20 percent of respondents

"Iconics" can be thought of as "role models" – "true blue" retired Americans who've worked hard and lived within their means. They're middle class, live mostly on a pension, and are extremely disciplined and traditional in their viewpoints and values. "Iconics" may have reduced some of their spending recently, but they have a clear understanding of their retirement expenses.

Savvy – 14 percent of respondents

Those in the "Savvy" category are financially sophisticated, affluent boomers who pride themselves on having prepared well for retirement and being informed about most financial concepts. This group is living comfortably in retirement and appears to be the best-prepared of the five personalities. They are financially independent and comfortable taking risks.

Distracted – 7 percent of respondents

The youngest of the segments, "Distracteds" are caught up in the complexity of modern life and tend not to focus on planning for retirement. They have the highest income of any segment and tend to spend freely – with family and home expenditures taking priority over saving for retirement. Although they have substantial assets, they may still be worried that their savings won't be adequate for retirement and have no real plan for growing those savings.

"Despite recent financial turmoil that may have negatively affected their retirement savings, a key takeaway from our research is that a majority of boomers now understand the role that guaranteed lifetime income can play in their retirement strategy," added Libbe.

For more detail on each of the five personalities and a series of videos that bring those personalities to life, visit www.allianzlife.com/reclaim.

*Study Methodology

Larson Research and Strategy Consulting, Inc. and DSS Research fielded a nationwide online survey for Allianz Life among 3,257 U.S. adults, age 44 to 75. The margin of error for the total sample was approximately +/- 1.7%. The online survey was conducted in the United States between May 6th, 2010 and May 12th, 2010. In addition to a representative sample of 1,642 US households, subsamples of more affluent households and households who own annuities were also targeted. Results were weighted by age, gender, education, race/ethnicity and income to account for disproportionate sampling of certain populations.

**Article obtained from Allianz Life Insurance Company – website 4/11.

Long Term Care Appointments

07/06/2011

Long Term Care

As an Independent insurance agent you can add a significant amount to your yearly production just by following the some basic principles.
• Learn how to prospect successfully for those LTC appointments!
• Learn how to master the 'One Call Close' in either your office or the client's home.
• Learn how to give group talks to Seniors about LTC..... and become the Agent of Choice!
• Learn some information that will help you to stay ahead your competitors!
It's all possible… and absolutely achievable!
Call Lisa Martinez today for more information on this long term care insurance marketing system and training course.  1.800.344.4105

Retirement Breakthrough – by Dick Duff, JD, CLU

07/06/2011

Tyrone’s Featured Book
Dick Duff’s Book – Retirement Breakthrough

Dick Duff, JD, CLU, has over forty-five years’ professional experience as a financial and estate planner. He is a prominent columnist for several professional journals who frequently appears on radio and television. I have just finished reading Dick’s newest book “Retirement Breakthrough” and I recommend it as a must read to each and every one of you. This book offers each of us in the industry keen and up to date insights and strategies to help us, help our clients, to avoid going into retirement broke.

“A useful and relevant financial tool I personally recommend. Make sure you read it before your client does” – Tyrone Clark

Economic Update 2011

07/06/2011

Market Environment - May 2011 Overview:

Once again we see the time tested truth that cash is king and reserves give stability. And we see now, as we did during the Great Depression, that Insurance Companies have the cash reserves to offer investors stability, safety and dependability during these uncertain times. Now is the time for each of you to hold your head up high and be proud to be an insurance agent. You are offering your clients a financial resource that the market simply cannot and that is – safety, stability, dependability, with appreciation and income in retirement years that they can’t outlive! Wow--- just take a look at Wall Street, and remember your competition can’t touch that!

Be aware of the next upcoming coming months, with Europe under tremendous financial stress, Greece, Germany, Ireland, Spain and even China all still coming down the pike, now is the time to tell the story of the Pillars that Annuity Products and the Insurance Industry can offer.

For more detailed Monthly BCA Economic Debriefing information contact your BDA and ask for them to send you the link for our previous and upcoming Economic Debriefings. Remember, we here at Broker’s Choice of America have many other real value added services that will help you build your business just contact your BDA for more information.
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